Yakhazikitsidwa mu 2013, LiveTrends ndi kampani yomwe imagwira ntchito bwino pakugulitsa ndi kupanga mbewu zophika. Iwo anali okhutitsidwa kwambiri ndi mgwirizano wam'mbuyomu ndipo tsopano anali ndi chosowa china chatsopano chowonetsera.
Mashelufu a sitolo ya supermarket ndi ntchito yokongoletsera njira zowonetsera luso lophatikizira katundu, kulimbikitsa katundu, kukulitsa malonda amtundu wa mawu. Ndi "nkhope" ndi "wogulitsa chete" zomwe zimasonyeza maonekedwe a katundu ndi makhalidwe a kasamalidwe ka sitolo, ndipo zimagwira ntchito yofunikira pakulankhulana pakati pa sitolo ndi ogula.