Pampikisano woopsa wa Retail, mapangidwe atsopano ndi kusinthasintha kwa ma racks owonetsera kwa masitolo ogulitsa akukhala chida champhamvu cha masitolo ogulitsa kusonyeza ndi kulimbikitsa malonda awo. Izi sizinangowonjezera kuwonetsera kwa katundu, komanso jekeseni mphamvu zatsopano mu malonda ogulitsa.
Mashelufu a sitolo ya supermarket ndi ntchito yokongoletsera njira zowonetsera luso lophatikizira katundu, kulimbikitsa katundu, kukulitsa malonda amtundu wa mawu. Ndi "nkhope" ndi "wogulitsa chete" zomwe zimasonyeza maonekedwe a katundu ndi makhalidwe a kasamalidwe ka sitolo, ndipo zimagwira ntchito yofunikira pakulankhulana pakati pa sitolo ndi ogula.